Case Study: Bryan Anthonys achieves 3.38x return on ad spend with Snapchat

Bryan Anthonys sees 3X return on ad spend from Snapchat campaign

Bryan Anthonys, a female-focused jewelry brand that promotes positivity and personal style, aimed to boost brand awareness and drive holiday sales. They identified Snapchat as a key mobile channel where their audience was active and partnered with the platform to reach and convert shoppers during the season.

Using Snapchat’s full product suite, Bryan Anthonys ran Story Ads for broad reach and brand storytelling, targeted Snapchat Lifestyle Categories (Fashion & Style Gurus, Luxury Shoppers, Beauty Mavens), and optimized creative with endemic lifestyle header images. They used the Snap Pixel and Collection Ads to retarget and drive purchases, achieving a 3.38x ROAS, a 3.1% conversion rate on Snap Ads, 58% lower CPM versus competitors, and enough uplift in sales to hire additional seasonal staff.

Bryan Anthonys