Case Study: BrüMate achieves 3x return on ad spend with Snapchat

BrüMate sees 3x return on ad spend from Snapchat campaign

BrüMate, the e‑commerce drinkware company that makes temperature‑regulated bottles, needed to expand its reach into untapped markets and find targeted audiences that other platforms didn’t surface — with the primary goal of driving scalable online sales.

Using Snap Ads, BrüMate tested broad targeting then narrowed to lookalikes of site visitors who added items to cart and adopted Snapchat’s goal‑based bidding on pixel purchases (shifting from swipe to conversion bids). The campaign delivered a 3x return on ad spend, a 15% increase in website traffic, 50% lower cost per click and 20% lower cost per acquisition, making Snapchat a key channel at both the top and bottom of the funnel.

Brumate