Case Study: Brumate achieves 10x ROAS and 73% lower cost-per-purchase with Snapchat

Brümate achieves 10x ROAS on Snapchat

BrüMate, a fast-growing maker of temperature-retaining drink accessories, partnered with Snapchat to expand and profitably scale customer acquisition. The company needed a sustainable way to reach new shoppers across the funnel and accelerate growth heading into Q2 2020.

By using Snapchat’s full-funnel ad formats, goal-based bidding with a target cost strategy, and Dynamic Ads, BrüMate sharply improved efficiency and returns: prospecting cost per purchase fell 73% from Q1 to Q2 2020, prospecting ROAS increased 10x in Q2, and Dynamic Ads delivered a 16x ROAS.

Brumate

Michael Charalampous

Paid Media Partner