Case Study: Daily’s Poptails achieves 2x brand-awareness lift and 3x action-intent lift with Snapchat

Bringing Daily’s Poptails to Snapchat

Daily’s Poptails, a ready-to-drink cocktail brand from Daily’s Cocktails, launched its first major ad initiative to build awareness and introduce new summer Poptails to legally aged consumers. The goal was to break through a crowded alcoholic beverage category and reach 21+ audiences around key holidays (Memorial Day, Fourth of July, Labor Day).

Daily’s partnered with Snapchat using commercials, Snap Ads and AR Lenses, targeting alcohol-interested users, party-goers, beach enthusiasts and college-age adults, with evergreen creative and biweekly testing (pool-focused videos drove the most engagement). The campaign doubled brand awareness vs. category norm (a 7-point lift), tripled action intent vs. norm (5-point lift), increased brand association by 4 points, and saw the Snap Lens share rate exceed benchmark by 15%, effectively driving full-funnel results among 21–34 year olds.

Daily’s Poptails

Greg Riley

Director of Marketing