Case Study: Boost Mobile achieves 10% increase in ad awareness with Snapchat Commercials

Boost Mobile sees 10% increase in ad awareness with Commercials, Snapchat’s latest ad format

Boost Mobile needed a creative, scalable way to drive brand awareness among audiences it couldn’t reach on other platforms. Facing limited access to those viewers, the brand sought a format that would integrate naturally into premium content and deliver measurable lift.

Boost partnered with Vertical Networks and Fox to run Snapchat Commercials across three episodes of the original show Phone Swap, using endemic-style creative that incorporated show footage. The campaign delivered 11.3 million impressions, 5 million unique views and a 10% increase in ad awareness, producing strong reach and customer acquisition.

Boost Mobile