Case Study: Blue Bunny boosts brand awareness by 16 points and purchase intent by 9 points with Snapchat AR Lens

Blue Bunny Finds “Funlightenment” with Snapchat

Blue Bunny, the indulgent frozen-treats brand, launched its first Snapchat campaign to promote “Find Funlightenment” and boost brand penetration and awareness among Snapchatters aged 25–54 who identify as major foodies. The challenge was to engage this target—including a tough-to-reach 35+ segment—and drive measurable lift in awareness and purchase intent on a new channel.

Snap delivered an AR Lens experience with goal-based sharing and optimization, using lens-bidding on shares to maximize engagement (overall 2.7% engagement, peaking at 3.4%, versus 1.3% for swipes). The Lens generated 1.4 million free impressions and drove a 16-point increase in brand awareness and a 9-point lift in purchase intent among the 35+ audience, prompting Blue Bunny to expand its Snapchat investment.

Blue Bunny

Jeremy Hrynewycz

Brand Director