Case Study: Blissy achieves cost-effective Gen Z and millennial reach with Snapchat

Blissy - Customer Case Study

Blissy, launched in 2019, is a direct-to-consumer brand known for 100% pure mulberry silk pillowcases that are antibacterial and gentle on hair and skin. Facing the challenge of connecting with Gen Z and millennial customers at scale while working with limited creative resources, the company needed an efficient, cost-effective way to grow brand awareness.

Blissy turned to Snapchat Ads Manager, launching campaigns that repurposed a single piece of content to reach younger audiences efficiently. The approach delivered strong brand reach and high impressions per dollar, making Snapchat the most effective platform for expanding visibility without heavy production demands.

Blissy

Vahe Haroutounian

Co-Founder