Case Study: Bioré achieves a 7-point lift in brand favourability with Snapchat

Bioré achieves 7pt lift in brand favourability

Bioré, newly launched in Germany, wanted to build awareness and engagement among 13–25 year-olds on Snapchat for its pore-focused skincare. The challenge was introducing a global brand to a competitive market and driving consideration with a young, trend-driven audience.

The campaign combined a national multi-mode Face Lens—recreating a beauty-routine moment with three routine steps and three Bioré products per mode—with Snap Ads that highlighted charcoal and baking powder and let users unlock the lens from the ad. The approach drove strong lifts: +12 points in Brand Awareness, +8 points in Ad Awareness and a +7 point increase in Brand Favourability, delivering increased awareness and engagement.

Bioré