Case Study: BIGO LIVE achieves lower CPI and higher user retention with Snapchat

BIGO LIVE Sees Tremendous Success on Snapchat in Acquiring New Users and Engaging With Their Existing Audience

BIGO LIVE, a global live‑streaming platform with 300 million users across 150+ regions, wanted to grow its user base and deepen engagement with Snapchatters who are closely connected to friends and family. Their challenge was to acquire high‑value users and improve short‑term retention on a platform where attention is fast and mobile‑first.

Working with agency AdTiger, BIGO LIVE tested vertical, full‑screen Snap Ads and used app‑install, goal‑based bidding to target the most engaged users. The campaign delivered a 5% lower CPI in the U.S., a 25% higher 24‑hour retention rate in the U.S. and 33% higher in Saudi Arabia, plus a 19% higher registration rate and 10% higher D7 ROI in Saudi Arabia. Encouraged by these results, BIGO LIVE is scaling the approach into Story Ads to expand volume and further unlock Snapchat’s capabilities.

BIGO

Jin Cheng

Traffic Operation Director