Snapchat
350 Case Studies
A Snapchat Case Study
Bev is a canned wine brand offering refreshing, 100% sugar-free drinks (3 carbs, 100 calories, 11.9% ABV) that wanted to become part of customers’ everyday conversations. As a small business with limited ad spend, Bev needed a way to engage their audience authentically and drive sales without a large media budget.
They launched a Snapchat campaign that leaned on user-generated content for ad creative to create relatable, conversational ads. Even with a modest initial budget, Bev quickly achieved massive ROI on Snapchat, growing sales and turning the brand into a familiar, friend-like presence for their audience.
Alix Peabody
Founder & CEO