Case Study: BetterMe cuts cost per purchase 30% and doubles app traffic with Snapchat

BetterMe lowered cost per purchase by 30%

BetterMe is a women’s weight‑loss app built around a 28‑day challenge to improve activity, eating, and emotional habits. Seeking a new, highly engaged audience and better economics, the company turned to Snapchat with explicit goals to lower cost per install (CPI) and cost per purchase (CPP).

Using Snapchat Ads Manager for an App Install campaign and then partnering with Snapchat certified partner Aitarget, BetterMe ran bold, neon creative featuring effective exercises to capture attention. Within a month Snapchat became the #2 traffic source with the highest install‑to‑purchase conversion; overall app traffic doubled, cost per purchase fell by 30%, install‑to‑purchase conversion rose 30%, and BetterMe reached Top 4 in the U.S. Health & Fitness category.

BetterMe