Case Study: BET+ achieves lowest monthly cost per free trial start and 5M+ incremental reach with Snapchat

BET+ Achieves Their Lowest Monthly Cost per Free Trial Start By Using Filters, Snap Ads and Story Ads

BET+ is a premium streaming service offering primarily Black content — over 2,000 hours including Tyler Perry originals, exclusive movies and series like Martin and House of Payne. To promote Madea’s Farewell: The Play while efficiently driving free trial starts, BET+ needed a high-reach, full-funnel social strategy on Snapchat.

BET+ ran Snap Ads, Story Ads, and Filters, following Snapchat best practices (clear branding at second 0) to stay present as users created and consumed content. The campaign produced the service’s lowest monthly cost per free trial start in 2020 (a 28% quarter-over-quarter decrease) and reached more than 5 million incremental Snapchatters.

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