Case Study: Bespoke Post achieves 11x increase in new subscribers and 57% lower cost per sign-up with Snapchat

Bespoke Post achieved 11x YoY increase in new subscribers, while cutting their CPA cost by 57%

Bespoke Post, a curated subscription company offering themed boxes for “people who give a damn,” set out to grow its subscriber base while improving acquisition efficiency. The challenge was to scale subscriptions cost-effectively by diversifying marketing channels and reaching new, relevant audiences.

They ran visually driven Snap Ads and Story Ads on Snapchat, regularly refreshed video creative, and used strategic targeting like lookalike audiences. The campaign delivered an 11x year‑over‑year increase in new subscribers, an 8x increase in Snapchat spend, a 57% drop in cost per sign up, and Snapchat CPMs that were 2.2x lower than other channels—enabling profitable, scalable growth.

Bespoke Post

Alvaro De La Rocha

VP of Marketing