Case Study: Bending Spoons achieves 300K+ installs and 140% better ROI with Snapchat

Bending Spoons drives downloads for its Apps on Snapchat

Bending Spoons, an Italy-based app publisher behind titles like 30 Day Fitness and Read It, partnered with Snapchat to solve a clear challenge: drive large-scale installs at a low cost per install while delivering measurable ROI. They needed an efficient, scalable channel to turn ad spend into steady daily downloads.

Using Snapchat Story Ads and Snap Ads with advanced targeting (Lifestyle Categories, Lookalikes) and ongoing creative testing, Bending Spoons scaled installs while optimizing cost and performance. The campaign delivered strong results—over 300K installs for 30 Day Fitness, thousands of downloads per day, a 32% install rate, $0.95 eCPI, and ROI roughly 140% above their goal—meeting their CPI expectations.

Bending Spoons