Case Study: Beem It achieves 98% better active usage and 85% lower CPI with Snapchat

Beem It drives 98% better active usage by partnering with Snapchat

Beem It is a payments app that lets users send, request, or split money instantly and securely by linking to smartphone contacts—no bank details or PayID needed. For the launch of its new app, the company needed to drive large-scale installs among millennials and get users “payment ready” by entering their payment details.

Beem It ran Snap Ads with deep links and attachments, using 6‑second vertical videos tailored to 18–34 year olds and influencer-driven creative with purposeful sound. The campaign cut cost per install 75% (Aug–Oct), delivered 12% of total installs, and outperformed competitors—driving 98% better active usage and achieving an 85% lower CPI versus competitors.

Beem It