Case Study: Backflip Studios acquires high-value paying users at 30% lower cost with Snapchat

Backflip Studios acquires high value players on Snapchat

Backflip Studios’ DragonVale is a dragon-breeding simulation game that monetizes through in-app purchases to speed breeding and hatching. To grow downloads and attract high-value, paying users, Backflip sought to tap Snapchat’s engaged audience but needed vertical creative and a platform that could scale efficient, quality acquisition.

Using Snap Publisher to convert horizontal assets into vertical, engaging ads and Snapchat Ads Manager to test audiences (OS, gender, age) and optimize bids for installs, Backflip leveraged Snapchat’s machine learning to automate delivery to users most likely to download. The campaign delivered paying users at 30% below goal and audiences 2x more likely to pay than those from traditional video networks, with high volume and sustained performance as spend increased.

Backflip Studios