Case Study: Bud Light achieves big awareness gains and a 14% purchase-intent lift with Snapchat

As the Bud Light Party raged on, Snapchatters were invited to join in on the fun!

Bud Light launched a bold redesign and needed to quickly build awareness of its new visual identity among legal-drinking millennials. The brand aimed to align with a major, millennial-followed event and reach a large, engaged 21+ audience on Snapchat to drive awareness and purchase intent.

Bud Light took over Snapchat’s SXSW Live Story and ran tailored Snap Ads across contextually relevant Discover channels, producing over 9M total views and reaching 3M+ Snapchatters. The campaign delivered strong brand lifts: +12 points in awareness, +15 points in ad recall and a 14% increase in purchase intent—especially among fans of competing beers.

Bud Light