Case Study: American Eagle achieves 11M+ product engagements and positive ROAS with Snapchat's Catalog‑Powered Shopping Lenses

American Eagle drives scale, efficiency, and performance with Catalog-Powered Shopping Lenses

American Eagle, a retailer of jeans, t‑shirts and activewear targeting 15–25 year olds, needed new ways to engage its core customers and scale performance across consideration and conversion KPIs while improving efficiency.

Partnering with Snapchat, AE launched Snap Ads with Video and catalog‑powered Shopping Lenses built in Lens Studio that linked directly to its product catalog to show accurate prices and availability and surface multiple SKUs. The approach drove 11M+ product engagements, nearly 30 seconds average playtime (234% higher than retail lenses in June 2022), stronger-than-average reach and engagement, and delivered a positive ROAS.

American Eagle (AE)

Ashley Schapiro

Vice President of Marketing, Media, Performance & Engagement