Case Study: American Eagle (AE) reaches new customers and educates shoppers with Snapchat's AR jeans experience

American Eagle (AE) - Customer Case Study

American Eagle is a global specialty retailer known for on-trend, affordable clothing aimed at young consumers. Because social channels are central to its marketing and Snap is a priority platform, the brand needed a way to engage Gen Z, reach new customers, and educate existing shoppers about its wide array of jeans.

To solve this, American Eagle partnered with Snapchat to deliver a best‑in‑class, AR-driven social experience that showcased its jeans assortment. The campaign used Snapchat’s immersive tools to both attract new customers and inform current ones about product options, strengthening the brand’s connection with its target audience.

American Eagle (AE)

Ashley Schapiro

Vice President of Marketing, Media, Performance & Engagement