Case Study: ALJ Toyota achieves +23pp awareness lift and 1,323 purchase leads with Snapchat AR Lenses and Ads

ALJ Toyota used Snapchat AR and Video formats to drive Purchase

Abdul Latif Jameel (ALJ) Toyota partnered with Snapchat to support the KSA launch of the 2019 Toyota Corolla Hybrid. The challenge was to build hype, drive traffic to the website and showroom, and convert interest into purchase-ready leads using engaging mobile-first formats.

ALJ used Snapchat AR World Lenses, Snap Ads and Story Ads—featuring a product-trial Lens that let users inspect the car and a CTA to the website—to push full-funnel engagement. The campaign lifted overall awareness by +23pp and message awareness among males by +17pp, drove 73,580 website visits (38% new), and generated 1,323 purchase leads, accounting for 53% of all leads.

ALJ Toyota