Case Study: Al-Futtaim Electric Mobility boosts brand awareness and favorability with Snapchat

Al-Futtaim Electric Mobility boosts brand awareness 5% with Snapchat

Al-Futtaim Electric Mobility, the customer, needed to drive awareness and generate conversions for the launch of its new BYD Shark 6 electric vehicle in the UAE. To meet this challenge, the company partnered with vendor Snapchat to implement a full-funnel, multi-format advertising campaign.

Snapchat's solution utilized a combination of Takeovers, Snap Ads, Sponsored Snaps, and Lead Generation Optimization to engage auto enthusiasts throughout their buying journey. The results for Al-Futtaim Electric Mobility were significant, with Snapchat's campaign boosting Brand Favorability by 11 points among a key female demographic and increasing Brand Awareness by 5 points from Takeovers. The strategy also achieved an 82% incremental reach in the first week of the launch.

Al-Futtaim Electric Mobility