Case Study: Activision achieves +11pt favorability and +5pt purchase intent lift with Snapchat

Activision Drives Performance Across the Funnel through AR

Activision faced the challenge of reinvigorating existing fans and growing its audience for the newest release of Call of Duty: Black Ops. To drive excitement and purchases around the launch, the company needed a high-impact, full-funnel marketing approach.

Partnering with Snap, Activision used a mix of Snap Ads, Commercials and a Reach & Frequency Lens to eventize the release. The campaign delivered strong results: an overall +11‑point lift in favorability and +5‑point lift in purchase intent, with Snapchatters exposed to multiple ad products showing a +10‑point intent lift and the Lens alone driving a +17‑point lift.

Activision