Case Study: Acorns achieves 178% YoY investment growth and 10% lower CPA with Snapchat

Acorns engages Snapchat to efficiently scale growth

Acorns, a financial wellness platform with over 8 million customers, needed to efficiently scale growth and reach a broader, younger audience. To do this they partnered with Snapchat to drive new in‑app registrations and raise awareness of product features like Round‑Ups, which automatically invests users' spare change.

Using Snap Ads and Story Ads and optimizing bids for in‑app signups, Acorns ran a multi‑product campaign that improved creative engagement and acquisition efficiency. The effort delivered roughly a 10% lower cost per action versus their historical benchmark and a 178% year‑over‑year increase in investments, making Snapchat a core channel in their customer acquisition strategy.

Acorns

Donovan Saldivar

Paid Acquisition Manager