Case Study: Ace & Tate achieves 77% higher home try‑on conversion rate with Snapchat

Ace & Tate sees 77% higher conversion rates on its home try-ons compared to other channels

Ace & Tate, a direct‑to‑consumer eyewear brand, set out to drive more qualified website visits and increase Home Try‑On orders. To test what resonated with shoppers, the team experimented with different messaging and creative approaches on Snapchat.

They ran vertical Snap Ads in two styles—product‑focused videos and native, friend‑of‑brand clips—and the native ambassador‑shot videos performed best, showing the Home Try‑On box in real life. The campaign delivered 5.4M paid ad impressions, a 27% video completion rate, and Home Try‑On conversion rates that were 77% higher than other channels.

Ace & Tate