Case Study: NiceHair achieves 74% lower CPM and 195% higher ROAS with Snapchat Story Ads

74% Lower CPM: The Beauty of NiceHair’s Partnership with Snapchat

NiceHair, a leading Danish e‑commerce retailer for beauty products, wanted to acquire and retain more customers and drive both awareness and conversions among its female audience during the competitive Black Week shopping period. Facing rising costs on other platforms, the brand needed a more efficient way to scale reach and sales while protecting margins.

NiceHair partnered with Snapchat and ran Story Ads, used the Snapchat Pixel to track conversions and optimize for purchases, and featured a familiar model to boost brand recognition. The campaign delivered a 74% lower CPM, 195% higher ROAS, 7x longer ad view time, increased website visits and conversion volume, and made Snapchat the most cost‑effective channel in their mix.

NiceHair