Case Study: 6thStreet achieves full-funnel growth in Saudi Arabia with Snapchat Creator Ads

6thStreet boosts app installs 58% with Snapchat

6thStreet, an online fashion retailer in the GCC, sought to raise brand awareness in the competitive Saudi Arabian market. Their challenge was to build an authentic connection with local consumers during a typically difficult sales period. They partnered with Snapchat, leveraging its platform and creator community.

Snapchat's solution involved a creator-led campaign using Halo AI for co-creation with local influencers, which was then amplified with Snap Ads and Sponsored Snaps. This approach emphasized 6thStreet's fast delivery and curated brands. The campaign drove a 4% lift in brand awareness, a 40% increase in new customer purchases, and a 58% year-over-year growth in app installs for 6thStreet, while achieving lower-than-benchmark costs.

6thStreet