Case Study: VCA Animal Hospitals drives pet-loving engagement and lead capture with Snapbar AI Pet Portraits

VCA Animal Hospitals generates 12,000+ AI pet portraits with Snapbar

VCA Animal Hospitals faced the challenge of creating a highly engaging, dual-purpose activation for a major veterinary conference. They needed a fun and interactive experience that could also capture valuable lead data for their marketing and veterinary recruitment initiatives. To achieve this, they partnered with vendor Snapbar to utilize their AI Style Experience.

Snapbar implemented a solution where attendees could use their phones to upload pet photos and answer personality questions to generate customized AI portraits. This highly scalable and shareable experience successfully engaged over 25,000 participants. The activation generated more than 12,000 AI pet portraits and seamlessly captured leads, enabling VCA to identify over 20,000 potential job candidates. The campaign was so successful that VCA extended it beyond the initial event.

VCA Animal Hospitals