Case Study: BET and Texas Southern University boost event engagement with Snapbar

TSU & BET create an engaging Culture Fest with a custom Snapshot implementation

BET and Texas Southern University partnered with Snapbar to create an on-campus Culture Fest around the slogan “Where Black Culture Lives.” They needed an engaging way to celebrate Black creators, entrepreneurs, and politicians while driving participation through a digital photo booth experience.

Snapbar built a fully custom photo booth with event-branded frames and a custom landing page with lead capture, integrated into on-site signage and QR codes. The experience engaged over 300 students and attendees, with more than 90% submitting photos to the gallery and 85% downloading their content, helping fuel future social sharing and brand awareness.

BET and Texas Southern University