Case Study: Old Navy boosts in-store Black Friday engagement with Snapbar Virtual Photo Booth

Old Navy - Customer Case Study

Old Navy, a major retail chain with over 1,300 stores, sought to increase engagement and improve the customer experience for shoppers waiting in long lines during its Black Friday week events. To tackle this challenge, they partnered with Snapbar to implement a customized Virtual Photo Booth solution.

Snapbar created a holiday-themed virtual booth accessible via a QR code, which included custom messaging, themed assets, and a coupon reward. They also integrated a Lead Capture feature to prompt users with fun holiday questions, extending interaction time. This solution from Snapbar was a resounding success, generating over 1,200 user photos during the campaign and adding a unique, personal touch that greatly enhanced the in-store experience for Old Navy's customers.

Old Navy