Case Study: EA Sports boosts Super Bowl Fan Zone engagement with Snapbar’s personalized trading card experience

EA Sports generates 600 custom trading cards in 4 days with Snapbar

EA Sports needed to create a fast, fun, and scalable interactive experience for the Super Bowl Fan Zone to promote Madden NFL 25. Their challenge was to deeply engage thousands of attendees, encourage social sharing, and provide a personalized digital takeaway. To achieve this, they worked with vendor Snapbar to implement a customized photo engagement activation.

Snapbar's solution transformed their digital Event Headshots experience into a personalized trading card generator. Fans took a photo, chose a rating, and instantly received a branded Madden Ultimate Team card via email. This solution by Snapbar generated over 600 cards in four days, with a peak of 300 participants in a single day. It successfully drove massive brand interaction, organic social sharing, and connected attendees directly to the mobile game via a QR code.

EA Sports