Case Study: McDonald's boosts virtual hackathon engagement with Snapbar's Virtual Photo Booth

Burger Hack 2020 - Customer Case Study

The customer, a major fast-food company, conducted its 2020 Burger Hack hackathon virtually for the first time. Their challenge was to engage a large, global audience of 700 contributors and build a sense of community for the online event. To achieve this, they utilized the Virtual Photo Booth service from the vendor, Snapbar.

Snapbar provided a solution featuring custom virtual backgrounds and a tailored closing message with instructions for a social media contest. This implementation successfully encouraged widespread participation, with attendees sharing their photos on platforms like LinkedIn and Instagram using specific event hashtags. The solution was so effective that the customer, McDonald's, returned to use Snapbar's Virtual Photo Booth again for their subsequent Burger Hack 2021 event.

Burger Hack 2020