Case Study: BET and Texas Southern University boost event engagement with Snapbar's digital photo booth

BET and Texas Southern University engage 300+ students with Snapbar

BET and Texas Southern University (TSU) sought to create an engaging on-campus Culture Fest to celebrate Black creators, entrepreneurs, and politicians. Their challenge was to successfully engage hundreds of students and participants with a branded experience. They partnered with vendor Snapbar to implement a digital photo booth solution.

Snapbar built a fully custom digital photo booth with unique frames that matched the event branding, seamlessly integrating it into a custom landing page with lead capture. By cleverly incorporating the booth into event signage with QR codes, Snapbar helped engage over 300 attendees. The solution achieved a 90% gallery submission rate and an 85% content download rate, providing significant value and opening the door for future social sharing.

BET and Texas Southern University