Case Study: Unitrends achieves 5,100 leads and $1.3M in new pipeline with SnapApp

How Unitrends Built a Lead Generating Machine With Interactive Content

Unitrends, a leader in data backup and disaster recovery, needed a way to engage prospects and show more of their brand personality without spending scarce marketing resources on new long-form content. With a small, busy team, they wanted to repurpose existing assets into entertaining, educational experiences that would drive higher-quality leads.

They adopted SnapApp’s cloud platform—easy to use, Eloqua-friendly, and capable of producing a variety of interactive pieces—and quickly launched campaigns like the “Backup Superhero” assessment and a Halloween-themed choose-your-own-adventure. Within 120 days they generated over 5,000 leads (5,100 total), the Superhero campaign added $1.3M to pipeline, the Halloween SnapApp converted 300 leads in 24 hours, and the team now produces ongoing interactive content without heavy product-marketing support.

Unitrends

Jen Reid

Inbound Marketing Director