Case Study: Qvidian achieves deep prospect intelligence and 2x lead-to-opportunity rate with SnapApp

How Qvidian Gathered Deep Prospect Intelligence With Interactive Content

Qvidian, a provider of sales enablement content, wanted to drive attention to its high-value ebooks and white papers while capturing deeper, actionable prospect insights—moving beyond passive downloads and simple lead forms. Previous point solutions lacked the customization and flexibility to turn static assets into interactive experiences that would engage prospects and reveal profile data.

Qvidian deployed the SnapApp platform, integrated with Marketo, to build interactive self-assessments tied to a Sales Execution Maturity Model white paper; prospects completed the assessment, received targeted content, and were routed into automated nurture flows. The program delivered highly qualified leads—90% lead form conversion and a 2x increase in lead-to-opportunity rate—while passing assessment responses to business development reps for more effective follow-up.

Qvidian

Kaitlyn Myers

Senior Marketing Programs Manager