Case Study: Paycor achieves 20% revenue growth by aligning sales and marketing with SnapApp

How Paycor Drove 20% Revenue Growth by Aligning Sales And Marketing

Paycor, a provider of recruiting, HR and payroll solutions for more than 30,000 small- and medium-sized businesses, needed to expand its pipeline and hit a marketing-influenced revenue target. The marketing team realized they couldn’t operate in a silo and had to align more closely with sales to meet changing buyer expectations and improve lead qualification.

To do that they instituted bi-weekly meetings with sales and added SAVO for internal enablement and SnapApp to qualify leads and funnel prospect data. The changes improved opportunity-to-closed deal rates by 38%, enabled marketing to deliver 40% of Paycor’s total revenue, and helped sales drive more than 20% year‑over‑year revenue growth.

Paycor

Alex Schutte

Principle Digital Marketing Strategist