Case Study: HireVue achieves 5x lead form conversions and generates sales-qualified leads with SnapApp

How Montage Grew Lead Form Conversions 5x With Snapapp

Montage, a hiring-software provider that works with global brands and Fortune 500 companies, needed to keep growing its new-business pipeline without sacrificing lead quality. The marketing team faced form fatigue and wanted a way to capture sales-qualified leads and clear intent signals while giving prospects a more engaging experience.

They used SnapApp to add lead‑qualifying questions to existing PDFs and promoted those interactive assets across landing pages, email, social, ads, and webinar follow-ups. The result: a 51% average lead-form conversion rate (about 5× the 11% industry benchmark), richer prospect insights for sales, improved MQL nurturing and tracking, and clear marketing ROI that helped drive new-business growth.

Hirevue

Julie Friebe

Account Development Consultant