Case Study: Hyland (creator of OnBase) shortens sales cycle by 83% with SnapApp

How Hyland Shortened Its Sales Cycle by 80% with Snapapp

Hyland, creator of OnBase and a provider of information management solutions to more than 19,000 organizations, needed to generate more qualified, higher-quality leads and extend the reach of its core marketing assets—especially before in-person events. Juggling multiple assets and channels, the demand generation team wanted a way to boost brand awareness, educate prospects ahead of events, and identify purchase intent earlier in the funnel.

Hyland adopted SnapApp for its CRM integration, ease of use, and interactive asset types, enabling marketers to build customized pre-event surveys and assessments without designers or developers. In under six months they launched a dozen+ apps, captured richer lead data and engagement scores, converted prospects before the event, and closed a $121K deal within three months—shortening the typical 18-month sales cycle by about 83%.

Hyland

Michael Lovett

Demand Programs Specialist