Case Study: HCSS achieves an 800% increase in web traffic with SnapApp

How HCSS Launched Their Largest-Ever Marketing Campaign With Interactive Content

Heavy Construction Systems Specialists (HCSS) is a construction software company whose small marketing team wanted a scalable, low‑maintenance way to showcase customer projects and grow inbound leads without relying on developers. With a trove of compelling customer stories but limited resources, they needed an easy, brand‑compliant way to create engaging content that could live across channels and support continued inbound growth.

Using SnapApp’s user‑friendly platform (with seamless HubSpot integration), HCSS launched a March‑Madness style “Most Interesting Project” interactive bracket to solicit submissions and votes. The campaign drew 117 projects from 87 companies, generated 292,000 votes, increased site traffic by 800%, delivered a 12x shorter sales cycle, and produced a lead that closed within two weeks—covering the campaign cost—prompting plans to make the bracket an annual event.

HCSS

Skyler Moss

Director of Digital Marketing