Case Study: Demand Spring achieves increased client engagement and retention with SnapApp

How Demand Spring Increases Value for Agency Clients with Interactive Content

Demand Spring, a revenue marketing consultancy that helps clients build and progress sales pipeline, faced a common challenge: clients were relying on static, unengaging content and needed scalable, modern ways to boost audience engagement and lead generation quickly.

Partnering with SnapApp, Demand Spring implemented a programmatic interactive-content solution with comprehensive onboarding and seamless marketing automation integration. A Vidyard co-campaign — a two-minute video marketing maturity assessment — was promoted across channels and fed directly into the tech stack, driving roughly 2,800 views, 811 form submits and a 67% completion rate, while creating new revenue streams, stronger client retention and a competitive edge in pitches.

Demand Spring

Delaney Turner

Director of Content Strategy