Case Study: CEB achieves 54% higher click‑throughs, $200K new pipeline and stronger audience engagement with SnapApp

How CEB Increased Audience Engagement and Conversion With Interactive Content

CEB, a research-driven firm serving executives, needed a more engaging way to share its findings and let users benchmark themselves. In-house development of quizzes and assessments was slow and expensive, and the data collected wasn’t tied to individual respondents or feeding lead scoring, so insights weren’t actionable.

CEB adopted SnapApp’s cloud platform, which integrated with Eloqua and let marketing quickly build on-brand interactive experiences while centralizing content, performance reporting, and lead data. In the first six months they created nearly two dozen SnapApps; a “take our quiz” CTA lifted LinkedIn click-throughs by 54% versus a static CTA, and one SnapApp generated $200K in new pipeline within 30 days, enabling personalized nurture tracks and improved lead quality.

CEB

Andrea Birdsong

Online Marketing Director