Case Study: Cornerstone OnDemand achieves high engagement and 40% more event leads with SnapApp

Cornerstone OnDemand Connects with Customers Using SnapApp and Marketo

Cornerstone OnDemand, a global leader in cloud-based talent management software, wanted to invigorate its demand generation by creating content that sparked conversations, delivered immediate value, and added a more engaging, fun layer to the brand. The marketing team needed a scalable, low‑IT solution that would integrate with their new Marketo lead scoring and profiling to drive better engagement and lead generation.

Cornerstone implemented SnapApp via a FastStart program to build interactive assets (quizzes, assessments, event tools) and distribute them across campaigns and social channels. Within six months they launched a dozen campaigns, achieved a 68% engagement rate, 27% lead conversion, and a 40% lift in event leads, while gaining reusable, regionally localized content and faster time‑to‑market.

Cornerstone

Tracy Strauss

Sr. Director of Demand Generation