Case Study: Atmel boosts engagement and lead generation with SnapApp

Atmel Enriches Audience Engagement With Interactive Content Experiences

Atmel, a leader in microcontroller design and manufacturing, needed to create a unique and engaging user experience to generate leads and encourage social sharing. Their previous methods required custom coding, which slowed down content development and did not fully leverage their Eloqua marketing automation platform. They turned to the SnapApp platform for a solution.

SnapApp provided a cloud-based platform that integrated seamlessly with Eloqua, allowing Atmel's marketing team to easily create and distribute various interactive content types like contests, quizzes, and polls. This solution yielded significant results, including a 30% click-through rate, an 82% app completion rate, and over 11,000 social shares. These efforts successfully enriched audience engagement and generated leads for Atmel.

Atmel

Marilyn Headd

Web Manager, Digital Platforms