Case Study: Wipotec streamlines trade show lead management with snapAddy VisitReport

Wipotec cuts trade show lead processing from weeks to under 3 days with snapADDY

Wipotec GmbH, a provider of weighing and inspection technology, faced a challenge with its manual trade show lead management process. Using pen and paper to capture leads was exhausting and tedious, requiring staff to scan forms and manually enter data into Salesforce for follow-up. To digitize this workflow, Wipotec partnered with vendor snapADDY to implement its VisitReport app.

The solution involved integrating the intuitive VisitReport app with Wipotec's existing Salesforce CRM. This allowed leads to be captured digitally on a smartphone at the booth, with data processed instantly and follow-up assigned automatically. Using snapADDY, Wipotec drastically reduced lead processing time from several weeks to a few hours or days, enabling staff to follow up with leads while still at the trade show and significantly improving efficiency.

Wipotec