Case Study: Wipotec streamlines trade show lead management with snapADDY VisitReport

Wipotec - Customer Case Study

Wipotec, a provider of smart weighing and inspection technology, faced a highly manual and inefficient lead management process for its 50 annual trade shows. Using pen, paper, and Excel lists was tedious and slow, requiring weeks to process approximately 3,000 leads. To digitize and optimize this workflow, they partnered with vendor snapADDY to implement the VisitReport app.

The solution from snapADDY involved integrating the VisitReport app with Wipotec's existing Salesforce CRM to capture and process leads digitally on smartphones at the booth. The results were significant: lead capture was reduced to seconds, and the processing time for large events was slashed from several weeks to under three days, with many follow-ups starting within hours. This efficient, intuitive tool was so well-received that employees expressed interest in using it for field sales as well.

Wipotec

Sabine Lindner

CRM Specialist