Case Study: Wieland Electric streamlines lead management with snapADDY

Wieland Electric - Customer Case Study

Wieland Electric, a global leader in electrical connection technology, faced a challenge with inefficient lead management. Their process for manually entering contact data from business cards and trade shows into their SugarCRM system was time-consuming, laborious, and prone to errors. To address this, they turned to the solutions provided by snapADDY.

snapADDY implemented its business card scanner and VisitReport tool, which seamlessly integrated with SugarCRM. The software automated data capture from business cards and trade show questionnaires, enriched the data with online sources, and transferred it directly into the CRM. This solution, now used by 160 employees, eliminated manual typing, reduced errors, and dramatically sped up processes. As a result, Wieland Electric gained significant efficiency and now uses snapADDY to ensure professional lead generation at all its global exhibitions.

Wieland Electric

Frank Wabner

Head of IT SAP Sales Services