Case Study: WEINMANN Emergency streamlines trade fair lead capture with snapADDY and Camelot ITLab

Weinmann Emergency Medical Technology GmbH + Co. KG - Customer Case Study

Weinmann Emergency Medical Technology GmbH + Co. KG, a provider of emergency medical systems, faced challenges with inefficient, paper-based lead capture at trade fairs, which caused information loss and delayed customer follow-up. To address this, the company partnered with vendor snapADDY and implemented its VisitReport solution to digitize this process.

snapADDY's solution integrated with Weinmann's SAP Sales Cloud to close gaps in lead and contact capture, moving from paper forms to digital data entry. This provided a more efficient and reliable process. While specific metrics are not provided, the project was deemed a success, laying a foundation for lasting digitization and ensuring sales staff requirements were perfectly met.

Weinmann Emergency Medical Technology GmbH + Co. KG

Nele Klipp

Head of Marketing Communications