Case Study: WAGO automates trade show lead processing with snapADDY VisitReport and DataAgents

WAGO automates 30,000 trade show leads in 18 countries with snapADDY

WAGO, a global manufacturer of electrical interconnection technology, faced a slow and error-prone process for capturing and processing trade show leads, which relied on paper forms and manual data entry. To digitize and automate this process across 18 countries, they partnered with vendor snapADDY and implemented the VisitReport and DataAgents solutions.

snapADDY's solution enabled WAGO's sales teams to capture lead information digitally at the booth and automatically transfer it into SAP Sales Cloud. This eliminated hours of manual work, processing approximately 30,000 leads. The implementation of DataAgents workflows further automated data checking and deduplication, saving an estimated 50 hours of follow-up work per major trade show and significantly improving CRM data quality.

WAGO