Case Study: Unite boosts lead management efficiency with snapADDY

Unite captures 800 addresses per month with snapADDY

Unite, a B2B e-commerce and e-procurement company, faced challenges with inconsistent data and manual data entry into its CRM system. Information from sources like emails and business cards was entered manually, leading to poor data quality, inefficient workflows, and low user adoption of the CRM. To solve this, Unite implemented solutions from the vendor snapADDY, including LeadResearch and a business card scanner.

By using snapADDY, Unite automated the extraction of contact data from websites, Outlook, and business cards, feeding it directly into their SugarCRM system. This saved significant time, eliminated tedious copy-and-paste work, and allowed employees to focus on sales activities. The solution from snapADDY was adopted by 75 users, who now capture an estimated 800 addresses per month, with usage and data quality steadily increasing.

Unite