Case Study: OMICRON achieves higher CRM data quality with snapADDY

OMICRON - Customer Case Study

OMICRON, a company specializing in testing and diagnostics for electrical energy systems, faced a significant challenge with CRM data quality. The manual process of entering and deduplicating contact data from sources like events and business cards was extremely time-consuming for its sales team and often neglected, leading to poor data management. To address this, they turned to the vendor snapADDY and implemented their snapADDY DataQuality service.

The solution from snapADDY automated the capture and processing of contact data, including a reliable duplicate check that could identify matches despite errors. This integration significantly reduced manual effort. The implementation resulted in time savings of over 50% for data maintenance tasks. snapADDY also provided their VisitReport app, which cut the lead processing time after events from weeks to under 24 hours, efficiently handling nearly 2,300 trade show leads annually.

OMICRON

Robert Hawke

Business Process Manager