Case Study: Niverplast boosts trade show lead management by 80% with snapADDY VisitReport

Niverplast boosts trade show lead management by 80% with snapADDY

Niverplast, a global provider of packaging solutions and machinery, faced a significant challenge in managing trade show leads. Their process was entirely manual, relying on paper forms and business cards, which resulted in slow, error-prone data entry and inconsistent information from their global sales teams. This created data silos and low CRM adoption. To overcome this, Niverplast sought a solution from vendor snapADDY and implemented its VisitReport product.

The snapADDY VisitReport solution provided a digital workflow for capturing leads through business card scanning and custom questionnaires, which integrated seamlessly with Niverplast's CRM. This standardized the process and ensured clean, structured data. As a result, Niverplast accelerated its lead processing time by 80%, significantly improved data quality, and gained the ability to compare trade show performance to better determine ROI.

Niverplast